Be authentic, get real, evolve.


We live and work locally, but connected globally. It’s a movement for change.


About us

Genuine is an organisation and platform designed to accelerate the advent of a sustainable future in the context of the production and distribution of primary consumer goods.

We are engaging in a dialogue with individuals and organisations to start up programmes that enable the transformations of local productions on a global scale.

We are also launching new brands and product lines to prove that there is a better way to manufacture and distribute goods that matter to people without sacrifice the lifestyle we all love and the environment we inhabit.

We Believe sustainability is a true competitive advantage that benefits all of us.




Jenyooin LTD  20-22 Wenlock Road  London, N1 7GU UK




GENUINE合同会社 2-5-3 Hirakawacho, Chiyoda, Tokyo
102-0093 Nagatacho GRID 5F

〒102-0093  東京都千代田区平河町2-5-3 Nagatacho GRID 5F




Genuine EDU (representative)
Via Tronchetto 16 CH Lugano TI
6900 Switzerland